Do not read on

If you are keen to catch the attention of those who stumble across your blog, and to tempt them to read it, it is easy enough to give your posts seductive titles, suggesting that what follows is amusing, informative or salacious. It is almost as easy to choose titles which do the opposite, and suggest the casual reader who comes across them that he should switch off his computer and get out in the fresh air. Few bloggers do this deliberately, but here are three fine examples of this kind of title which I found by chance:

My shoes and other stuff I buy

Our gorgeous Jenny is five today!

Why I want to sell Honda generators in Kalimpong

And here's one of mine:

Old Men Singing and Dancing