Sunday, 16 January 2005

In a range of glamorous fashion shades…

It is a common enough error to confuse compliment (an expression of praise) with complement (that which completes). The marketing men of my local supermarket chain at least made the correct choice when they came up with the promotional line for one of their own brand products:
…embossed toilet tissue to complement your home…
but there can be few people who are sick with worry about the incompleteness of their home equipped with a non-embossed kind.
Still, I suppose all the possible approaches involving cute puppies, or talk about softness and strength, have been done to death, and plain honest statements like it wipes your bottom somehow lack punch. I would pity the clever, erudite writers who devote their lives to trying to persuade the public to buy one brand of bogroll rather than another, were it not for the fact that at the top of their profession they may earn more than brain surgeons or airline pilots.

2 comments:

PerfectlyVocal said...

Indeed....Fay Weldon never looked back after creating "Go to work on an egg". I wonder what she would have come up with for toilet roll?

Tony said...

I thought of some possibilities, Cal, but this is a family blog.