This man, Ma Ying-jeou, a candidate for the presidency of Taiwan, is wearing a traditional aboriginal headress which he clearly believes may improve his chances. He may well be mistaken in this, but the Reuters photo appeared in at least one European national daily so he is certainly ahead of all his rivals in terms of world-wide publicity.
He looks a jolly fellow; let us all wish him the best of luck.
P.S. Since I wrote this last week, it has been announced that he did win the election.