It has been said that the best blogs:
have a consistent style; are focussed on a particular theme; are honest and sincere; contain no offensive material; are planned to appeal to special groups, or to a general readership; are written tightly, without padding; are unpretentious, avoiding the use of words which few will understand; and are pleasingly styled, with original and striking graphic design.
Other blogs are:
inconsistent; unfocussed; deceitful and disingenuous; full of objectionable content; totally unplanned and therefore likely to appeal to hardly anybody; verbose and banal; show-offs, using rare words for effect; and based on a bog-standard template which the writer cannot be bothered to modify.
Foremost among these is Other Men's Flowers. During its four years on line it has attracted both brickbats and bouquets, and some of the former can be considered as compliments. Take the Weblog Review, for example: one of its reviewers gave the blog 2 out of 5 and wrote: I left this site feeling ripped off... feel as if I have nothing from it ... no bit of wisdom to carry on ... no real desire to return to this site at all, which is fair comment if a little blunt, but another noted that ...the vast majority of the posts are off topic and trivially nondescript.
This showed great discernment and I was much encouraged when I read it in 2004, for it is exactly the effect I have always aimed at.