Friday, 8 June 2007

How about a Beefeater newt?

It is easy, but pointless, to say rude things about the London (or rather london) 2012 logo: everybody knows that if you give world-famous brand consultants Wolff Olins a year and £400,000 to design it then you are likely to get a piece of laughable rubbish. So no surprise there, though the animation of it which causes epileptic seizures, the unrecognisable 2012 and the fact that it suggests a swastika were unpredictable bonuses. It was apparently designed to "attract the internet generation", an objective both deeply sad and clearly not achieved: an online petition to get the whole thing ditched attracted nearly 50,000 signatures within a couple of days, while a "Support the 2012 Logo" list was struggling to make it into double figures.

There will also be a London 2012 mascot and we can be fairly sure that its unveiling after the Beijing Olympics will evoke similar contempt and ribaldry. In recent years many Olympic venues have settled for awful sub-Disney cuteness as in Moscow’s Misha and Seoul’s Hodori.

An honourable exception was Barcelona’s Cobi, but then they had taken the extraordinary step of giving the task of creating it to a real artist-designer (Javier Mariscal), who was responsible for the corporate identity for the Games; their logo was one of the best ever.

Few will be much impressed by the charm and originality of Huanhuan, the mascot for Beijing 2008 now being promoted to the world.
[Note that it is a microphone that the gentleman on the right is holding.]

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